W.G. Grinders Franchise Information:
 Every
component of the W.G. Grinders business, from recipe
development to restaurant design to customer service
techniques, has been tested and refined for performance.
When you become a W.G. Grinders franchisee, you benefit
from the experience of those who have devoted thousands
of hours to developing the W.G. Grinders system.
The W.G. Grinders style.
The engaging, comfortable style of a W.G. Grinders
restaurant is immediately apparent. The floors are
distinctive black and white alternating tile squares,
and the glass cases exhibit fresh breads, meats, and
salads to give the customer the initial feeling of being
in a delicatessen. Curved glass block walls separate
areas and add to the restaurants' look, while soft neon
lights, an open ceiling, and full length windows accent
the warm, comfortable, but casual atmosphere.
Take-out dining can account for a substantial portion of
the W.G. Grinders restaurants' sales. Party sandwiches
can be prepared on 3 foot rolls. Vegetable and cheese
platters, deli trays, and other specialty orders provide
a way to generate add-on sales and build recognition of
the W.G. Grinders' name. FAX menus, corporate meeting
menus, and a kid's menu also effectively generate take
out sales.
Enjoy dedicated, ongoing business development
support.
As an owner of a W.G. Grinders franchise, you'll benefit
from a business system that's ready to run. The W.G.
Grinders franchise includes a full range of start-up and
ongoing support services, including:
Use of the W.G. Grinders name and logo.
The W.G. Grinders distinctive name and logo offers you
the confidence that customers will recognize and
appreciate the quality food and service it represents.
Thorough training in food preparation and restaurant
management.
You will participate in an extensive classroom and on
site training program covering preparation of W.G.
Grinders' exclusive oven-baked sandwich and fresh salad
preparation techniques.
 State-of-the-art
computer software.
Proprietary software to handle restaurant management in
such areas as time clock procedure, scheduling, labor
tracking, inventory, sales comparisons and reports.
A confidential franchise operations manual.
You will have a confidential W.G. Grinders Operations
Manual on site which details the daily procedures
involved in operating a W.G. Grinders restaurant.
Volume buying power.
You will be able to make substantial savings on many
inventory and food items because of volume discounts
available to the W.G. Grinders franchise organization.
Design and construction.
The W.G. Grinders staff will give you the benefit of
our experience in design and build-out of your
restaurant.
Complete equipment specifications.
You will have a complete list of equipment and
sources of supply well in advance of your construction
needs.
Advertising and promotion.
You will be provided with promotional programs,
including advertising materials and strategies.
Field Support.
W.G. Grinders field staff will make periodic
consulting visits to answer questions on marketing and
operations issues.
Franchising offers valuable competitive advantages.
By providing established operating techniques,
recognized trade names, buying power and other business
services, franchising is making the dream of business
ownership a reality for a growing number of qualified
entrepreneurs.
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Sales through
franchised businesses now account for more than 1/3
of all retail sales, and are expected to top $1
trillion by the year 2000.
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On average, only 4% of
franchises fail each year, compared to independent
business failures estimated as high as 38%.
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94% of franchising
companies responding to a recent survey reported
that their operations were successful.
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Sales through
franchised businesses have out-paced GNP growth by
1000% in recent years.
The W.G. Grinders franchise program is designed to
allow the advantages of franchising to go to work for
you.
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