Who We Are
At Kid to Kid Franchise Systems we tend to do things a
bit differently than most franchisors. One thing we like
to do differently is call our franchisees ‘owners’. To
us they are more than just a franchisee—they are owners
of an exclusive Kid to Kid location and an extension of
our values. Our owners are also our customers, and as
such we strive to go above and beyond to make sure their
needs are met. After all—our success is directly
correlated to their success.
We believe our owner community is a wealth of knowledge
and that sharing this expertise between all of our
owners is essential to making our Kid to Kid system
better. In order to help foster this communication we
have set up several programs. One such program is our
annual owner’s meeting that brings owners together from
around the world. We implement new systems, release
updates, and receive feedback from our owners on how to
improve. There is also time set aside for owners to
gather and share ideas and best practices. Friendships
(and sometimes a little healthy competition) are created
that last long past the meeting. Without spending a long
time explaining the details, another program we have is
our Performance Groups. During performance group
meetings a group of your peer owners will spend some
time in your store, evaluate your business practices,
and look for ways to improve. We even send out a Kid to
Kid Franchise representative to administer the meeting.
This is just another way we set ourselves apart.
A Growing Market
With more than 40 million children under the age of 13
in the US, the need for quality children’s products at
affordable prices is a HUGE, and growing rapidly! Recent
studies by the USDA show that the average parents spend
$190,000 to raise a child to 13—$32,000 of which is
spent by the age of 2. Additionally, every year this
same child outgrows more than $1,000 of clothes, toys,
and equipment. Although many of these items are still in
good condition, parents must replace them with expensive
new ones.
A little ice cream. A couple of happy meals. And bang,
your kid has outgrown an entire closet full of stuff
overnight. Sound familiar? Kid to Kid® solves this
"growing" problem in two ways--we buy gently-used kids
clothes, toys, and baby furnishings and sell them at
amazing prices. It's a common sense kind of store. For
parents who know that kids grow fast, and paychecks
don't.
The Upscale Approach
With the cost of kids growing rapidly, today's consumers
enjoy a bargain. But some parents would feel
uncomfortable shopping for their children in a
second-hand store, even if prices were low. Kid to Kid
sets itself apart by offering an environment, product
selection, and overall experience that appeals to
customers who otherwise would not shop in a thrift
store. Our customers get the prices they want (and
demand) without sacrificing the creature comforts the
mall stores provide.
From our little pink door that greets kids as they
arrive, to the look and feel of our marketing materials
and displays, customers sense that we are different. And
they respond positively to that difference.
Win-Win-Win
Sounds like the name to a school fight song doesn’t it?
Well that’s not quite it. It’s actually the way we like
to describe the way the Kid to Kid system works. Kid to
Kid store owners are different from most franchisees.
Their success is a natural result of meeting customers'
needs. And they understand that participating in the Kid
to Kid buying and selling process is a win-win-win
situation. Families win when they receive cash for
recycling their used children's products. Parents win as
they purchase quality used products at a fraction of
retail price. And store owners win as they reap the
personal and financial rewards which come from
dedication and hard work.
Franchise Support
Becoming a Kid to Kid owner is an exciting adventure. It
provides many of you with an opportunity to be in
business for yourself for the very first time. But for
this very same reason the decision to become an owner
can be daunting. It shouldn’t be! Be comforted in the
fact that Kid to Kid will help you every step of the
way. Our upscale approach to children’s resale has
proved effective for the past 15 years and in over 70
stores. Once you have joined the Kid to Kid system it
puts into motion an orchestra of events on our end.
Here’s just a sample of what you will receive:
* A franchise support representative will be assigned to
your store. They act as a business mentor, associate,
and friend.
* Someone will come out to help select your site. They
will then negotiate your lease to obtain the best
possible terms—and save you money.
* Assistance with the financing of your store. Use one
of our many contacts if you would like.
* A complete store design and assistance with your
construction and store fit-up.
* Certification to run an entire Kid to Kid store (after
completion of our 11 day training program of course).
Our training contains a healthy mix of both classroom
and in-store instruction. But you are still not on your
own!
* We arrange for you to take part in an internship at
another store--this gives you more hands-on experience
and a chance to meet another great owner.
* A Kid to Kid representative will be at your store
shortly before your grand opening, during your grand
opening, and shortly after to make sure things run
smoothly.
* Having trouble with your computers? That’s not a
problem—contact our IT department anytime.
* A professional marketing plan tailored to your market
and the materials to go along with it. See our marketing
materials page for a sample.
* Ongoing assistance from our professional support team
that will help you dial in every aspect of your
operation.
* Need help with that nagging cough? We will get you in
touch with a doctor near you. After all, you can’t
expect us to do be able to do everything—but we will
sure try!
Who Can Be An Owner?
We have found that there are two common threads that our
most successful owners share: they are organized and
dedicated. If you feel like you meet these criteria we
might be a good match for you.
To learn more about the Kid to Kid Franchise
Opportunity, please fill out the form below. |
