Jet-Black International Franchise Information:

Talking to the guys in the corporate office of Jet-Black^® International Inc., Burnsville, MN, is like discussing a basketball game with a group of friends. The conversation ball bounces ‘round and ‘round, hitting highlights of the business these entrepreneurs (and relatives!) run with genuine enthusiasm and well-deserved pride.

Co-founders and brothers Andy and Doug Hoiland have spent the last 16 years perfecting a blacktop sealant product, application method and marketing system.

Their hard work has produced a turnkey opportunity in a highly profitable, top-rated franchise structure.

Already experienced entrepreneurs as teenagers, the Hoiland brothers were in college when their parent’s asphalt driveway was sealed by a local paving company. One look at the slap-dash job convinced them that they could do better. They bought supplies and started working.

As the number of Hoiland-protected driveways grew around town, so did the business. It wasn’t long before they realized that they would need to franchise to keep up with the number of clients calling.

The first franchise was awarded in 1993 and Jet-Black^® currently has 80 franchisees, covering 135 areas in 22 states.

What’s the deal about sealing a driveway?

An asphalt driveway is made in three layers. The lowest layer is compacted soil and the middle is compacted and crushed gravel. The top layer, asphalt, depends on the lower layers for its flexibility and is subject to cracking over time. Cracks allow water penetration while freeze/thaw cycles further damage the surface.

When you add in gasoline spills and oil drips, which eat away the asphalt, sunlight, which oxidizes the asphalt binder, and corrosive road salt -- you can end up with a real problem.

Jet-Black^®’s sealer provides a protective, low-maintenance surface, which prolongs the life of the driveway and increases its curb appeal.

How does Jet-Black^® differ from other sealant companies?

First, they don’t do sealing as a side business to paving, like so many others. They are specialists in sealing and have even developed their own product which contains extra grit for a non-slip surface, is 100% nn-tracking and has a deeper black color for esthetics.

Second, they started their business to do a better job of sealcoating and that goal has never changed – excellent customer service and complete customer satisfaction is their number one priority. After all, as Andy says, repeat customers are a large part of their business. In fact, most customers have the service every one to three years.

“We also respond to a client request in a timely manner,” says Andy. “We can complete an estimate in a few minutes and, if we have crews in the area, often start the job the same day. The usual length of time from a customer’s call to completion is three days.”

Highlights of the Jet-Black^® System.

• Recession proof – home maintenance continues to be homeowner’s top priority
• Low overhead – minimal materials expense
• Flexible weekday hours
• Not time intensive – most jobs completed in an hour
• Innovative marketing materials
• Turnkey franchise
• No store front required
• No experience needed
• High volume of repeat business
• High demand service
• Run multiple crews for larger profit
• Largest privately held company in the industry
• Focused, full-service asphalt maintenance services
• Fast Start-up
• LIVE Field Training
• Proprietary Products
• World-Class Support Services
• Multiple Territories Available

Global Positioning Systems (GPS) are being added to the Jet-Black^® trucks to improve location of a customer’s home. “No one else in asphalt has merged technology into their business as successfully as we have,” adds Doug.

“The overall goal,” says Andy, “is to put a professional image on a business that had been previously populated by ‘handymen’ or as a sideline to other businesses.”

As a franchise, Jet-Black^® has won numerous awards and is routinely named in lists of top picks—both as a home-based franchise and as an asphalt maintenance service.

It’s not all black.

Most of us who live in the northern states are familiar with black asphalt driveways and their superiority in cold climes. Asphalt is flexible and allows for expansion and contraction caused by temperature extremes. The black color retains heat which helps ice and snow to melt more quickly. 

But in southern states concrete driveways are more common. Jet-Black^® can fix concrete garage floors and driveways, seal them for protection and even add a color, if so desired.

While 90% o Jet-Black^®’s business is residential asphalt seal coating, there’s also the opportunity of doing work for restaurant parking lots and other small businesses. Besides the concrete repair and seal option, franchisees can add on such extras as snowplowing and asphalt repair.

Is Jet Black your future?

Jet-Black^® will continue expanding, adding an average of 50 new franchisees a year over the next ten years. People with prior business and/or management experience will find this opportunity a nice fit, but it is not a requirement.