Interiors By Decorating Den Franchise Information:

A beautiful business awaits you with INTERIORS by Decorating Den, the world's largest interior decorating franchiser and a leader in the home furnishing industry. We currently have over 500 franchisees and decorators throughout the U.S. & Canada. Formal decorating experience is not required as we offer an extensive training program.

The services of our professionally trained decorators are unique: we bring thousands of samples from top brand name manufacturers directly to our clients' homes. From there, our focus is on the individual lifestyles, budgets and long-term needs and desires of our clients.

We go to our clients' homes by appointment in a customized ColorVan® that carries thousands of samples of draperies, blinds, carpeting, wall coverings, fine furniture, accessories, lighting, artwork & more. Decorators work with the clients (in the client's own lighting) to select the products that fit the client's lifestyle. Initial consultations are complimentary and products are high quality ranging in the good/better/best categories to meet most every budget. Our franchisees buy direct from manufacturers at wholesale prices and offer them to their clients at competitive retail.

A Thriving Business of Your Own:

For a surprisingly low investment, you too can begin building equity and a real future with your own Decorating Den franchise. Consider these advantages:

• Being your own boss in an expanding industry
• Home Based Office - Low Overhead
• Create Your Own Hours - Flexible for family time
• No prior decorating experience required - our training program is widely recognized
• Wholesale accounts with over 100 top suppliers & manufacturers
• You are in business for yourself, but not by yourself with local and national support!

What Our Franchisees Say About Us:

"If I had to do all the buying and negotiating with vendors, I know that I would not have the time to expand my business or even spend the time with clients working on design projects, which is what I love to do. Someone else works with the vendors. They provide great marketing materials, so I don't have to develop them myself and at a huge savings for me. The best part about being a part of IDD is working for myself, but not by myself." Tonie Vander Hulst, Redlands, California

"There are a number of reasons why I like running this business: flexibility, being my own boss, using my creative talents to serve others. It's fun listening to what the clients needs are, then interpreting those needs into an interior they will enjoy within their budget." Marya Taylor, Barrington, Illinois

"I like this business because I am in control of my own time. I also enjoy working with clients, contractors, and vendors. There is a unique satisfaction of seeing a project come together and a happy customer!" Cinda Borling, Ft. Myers, Florida

Training:

Initial and ongoing training of franchise owners is a basic ingredient of our system and covers design principles, product knowledge, sales and marketing, and business management. Training begins with a 45-day home study preparation program. New franchisees then attend Professional Decorating and Sales School, a comprehensive 2-week classroom training session conducted at Lifestyle University located in our corporate headquarters in Historic Easton, Maryland. Ongoing training is provided through weekly sessions, as well as monthly regional meetings, an annual conference, special national training events, and the Executive Franchise program.

Merchandising:

We have partnered with more than 100 of the top names in home decorating, including Kravet, Waverly and Hunter-Douglas, and offer clients an exceptional product line. The buying power of the franchise network offers many special benefits not available to an independent decorator.

Marketing:

Decorating Den franchise owners are supported by an outstanding marketing program designed to build client confidence, credibility and name recognition. Franchisees order professionally created monthly mailers, including customizable newsletters, tri-fold mailers and postcards, which are all customizable online to make marketing even simpler. Also available are free downloadable newspaper inserts, decorating columns, press releases, and "turn-key" direct mail programs, which target prime customers in the business owners' exclusive marketing territory. Additional marketing support comes in the way of a professional TV and radio ads, mailers geared toward specific groups such as new homeowners, Yellow Pages advertising, and national advertising in consumer publications, such as:

·  Southern Living

·  Traditional Home

·  House Beautiful

·  Better Homes & Gardens

·  Canadian House & Home

·  O At Home Magazine

Our strong national and international public relations network has generated thousands of articles featuring the work of our decorators. Their "Dream Rooms" have graced the pages of major magazines and segments on "This Old House" have attracted millions of viewers worldwide. See us on HGTV!

Technology:

We use the latest technology to stream-line business functions and enhance communications within the organization. Our intranet system enables franchise owners to communicate online with other franchise owners as well as with regional directors and managers, and corporate office personnel. Customized accounting software is available and the company has a "Design Center Online," a complete supplier's resource connection.

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